Who Owns Sportzino, Zula & Fortune Wins? Blazesoft (2026)

Sportzino and Zula Casino are run by two separate Delaware-registered LLCs, SSPS LLC and SCPS LLC, both under the Blazesoft/PriorityPlay group - which is named alongside Fortune Wins' operator in Baltimore's suit. This is one of the more fragmented ownership pictures in our directory: three of our best-performing brands by Trustpilot score, run through three differently-named legal entities under one commercial umbrella.

No parent company is named in any of the three brands' own documents.

Which company is behind Sportzino, Zula Casino and Fortune Wins?

Blazesoft, operating its US sweepstakes brands under the group name PriorityPlay, structures each brand as its own legal entity rather than running everything through one holding company. Sportzino is operated by SSPS LLC, a Delaware entity registered at 850 New Burton Rd, Suite 201, Dover, DE. Zula Casino runs through a sister entity, SCPS LLC, with operations reportedly based in Concord, Ontario. Fortune Wins (the April 7, 2026 rebrand of Fortune Coins) had carried conflicting attribution in our research until we read the brand's own paperwork. Its terms of service, version 4.8 dated July 31, 2026, state that "Social Gaming LLC and Social Gaming LTD ('We' or 'Us') operate our Website, Mobile Application and Services," and give Social Gaming LLC a business address at 1201 North Market Street, Suite 111, Wilmington, DE. Its Sweeps Rules add a correspondence address in Thornhill, Ontario - the same corner of the Greater Toronto Area as this group's other entities. Neither document names a parent company, so the paperwork settles which entity you contract with rather than who owns it. The link to Blazesoft comes from a court filing instead: the City of Baltimore's amended complaint of April 8, 2026 names "Blazesoft Ltd., Social Gaming LLC" as one defendant group for this brand - our report on what Baltimore is asking the court for covers all six groups, and Maryland is where that case sits.

Brand portfolio

• Sportzino - launched December 2023, a dual sweepstakes casino and sweepstakes-sportsbook combination ("Funpicks" prediction format), via SSPS LLC.
• Zula Casino - via SCPS LLC, 1,700+ games including in-house "Zula Originals."
• Fortune Wins - formerly Fortune Coins, renamed April 7, 2026; same accounts, same login, same game library carried over under the new name.

How well are Blazesoft's casinos rated by players?

All three brands post exceptional Trustpilot numbers by this category's standards: Sportzino at 4.5/5 across 14,718 reviews, Zula Casino at 4.6/5 across 24,000-34,300 reviews depending on snapshot date, and Fortune Wins at 4.5/5 across 18,300 reviews post-rebrand (the legacy Fortune Coins brand ran even higher, 4.7/5 over 10,000-plus reviews, and reportedly answered 99% of negative reviews within two days). That's three of the strongest reputation scores in our entire database, all under one commercial group.

What regulatory actions and lawsuits name Blazesoft's brands?

Sportzino and Zula Casino were both named directly in the Illinois Gaming Board's February 5, 2026 cease-and-desist action, part of the 65-operator sweep. The group has since pulled Sweeps Coins play out of Illinois itself. Fortune Coins has been reported as named in the same wave, but our own search of the published letters returned nothing under either of this brand's names, so treat that as unconfirmed rather than established. More notably, all three brands - Sportzino, Zula Casino, and Fortune Coins - are named together in a single class-action lawsuit alleging that the dual-currency sweepstakes model itself constitutes illegal gambling. That's a materially different exposure than a brand facing an isolated complaint: it's the same plaintiffs' theory applied across the whole group at once. Layer on three brands run through three differently-named entities, none of which names a parent in its own documents, and this is a group where the paperwork is messier than the player-facing product suggests.

Should you trust Blazesoft's casinos?

On pure player sentiment, yes - these are three of the highest-rated brands we track, and nothing in our research suggests players are being shortchanged on redemptions. The legal exposure is real but shared and thesis-driven (the class action targets the sweepstakes model broadly, not brand-specific misconduct), which is a different risk profile than, say, a redemption-non-payment complaint pattern. None of the three sit on our blacklist of closed or exit-scam brands. We'd still stop short of calling the group fully transparent: knowing you contract with Social Gaming LLC is not the same as knowing who owns it, and none of the three brands' documents say. Corporate transparency is scored under Trust & Safety, the heaviest of the twelve criteria in our rating method.

Read the full reviews for Sportzino, Zula Casino, and Fortune Wins, or see current standing on the top 10 rankings.

21+ only. Problem? Call or text 1-800-GAMBLER. Responsible gaming resources.